Salud: The Health Trends Of US Hispanics

Discover Salud: The Health Trends of US Hispanics

VRTC Says Salud To US Hispanic Health Trends:

  • Each generation of US Hispanics faces similar health and wellness goals.
  • US Hispanics lead the way in adopting new Digital platforms and are using new approaches for old Health problems.
  • Social media is a strong tool helping US Hispanics improve their health but there is potential left to tap.

The health of US Hispanics is a matter of whom you ask. At a glance we are full of life and youthful enthusiasm (the average age of Hispanics in the US is 28 after all and half the time we don’t even act as old as that). However each generation of Hispanics in the US (from Gen Z to Gen X) are still tackling health problems that are still prevalent in our culture even if we have our own idea of how we should handle these challenges and achieve our goals.  What’s more we aren’t going after our health and wellness goals unprepared. Hispanics in the US have been leading the way in adopting and trying the latest and greatest forms of digital innovation before other demographics in the country and this healthy initiative is still being applied in this pursuit to achieve our health goals as we’ll discover throughout this article.


The Most Difficult Health Challenge For Many US Hispanics Is Getting Started

One of the biggest challenges in US Hispanics pursuit for improving their health for the past decade has been finding the drive to get started. Despite our advances in time saving technology, 60% of US Hispanics report that time is the biggest factor preventing them from focusing on a healthy lifestyle followed by personal effort as they can’t find the time to think their health matters over or don’t have the time to fit in behaviors and activities geared towards improving their health like meal prepping, learning new approaches to cooking in a healthier way or scheduling time to work out and exercise (just adding 150 minutes of exercise each week could even make our culture younger on average by adding 5 to 7 years to our life expectancy if everyone could get on board). The basic building blocks to a healthier lifestyle still elude our culture.

The second biggest obstacle is obtaining information for creating and maintaining a healthy lifestyle. 3/4 of Hispanics have reported at least trying to lose weight as a health and wellness goal in the past year and yet 1/3 quit before healthy habits could successfully be formed while others expected quicker results without understanding the dynamics of what successful health management or how they should perceive realistic weight loss or how to best approach and set their weight loss goals. As complex as this problem is the solution is simple: Just as Hispanics are fluent in digital technologies they need to become fluent in health education. By doing so we can overcome some of our most prevalent health issues such as diabetes, obesity, heart disease and metabolic syndrome. US Hispanics are making progress however.

Dealing with Health Goals With A Digital Approach

Hispanics as we mentioned excel at trying new digital platforms and this has proven beneficial in at least bringing awareness and getting the conversation started about Health and Wellness in our culture.
Over 80% of American Homes have their refrigerators stock full of organic food and natural products and US Hispanics are well-represented among these homes. These “trends” have always been well-represented in Hispanic homes over the years actually as many Hispanic families have always stressed approaching healthy eating as eating home cooked meals with natural products and enjoying meals as a family. However the conversation has always remained at home and taken on as individuals when health is concerned, it’s always been a personal matter. However with the rise of social media one’s own lifestyle is open for discussion with others for better or worse. Social media has been a prevalent source of stress and anxiety for American culture however fortunately in this case it has been more a source of motivation for Hispanics. It is now easier for us to connect no matter the distance and encourage each other to accomplish our goals. Just as multicultural consumers have found usefulness in fitspiration and fit families so too are Hispanics finding the very same. Generation Z and Millennials are especially leading this approach in getting encouragement and attention to their daily endeavors to stay and be healthy in order to avoid the health problems they know are prevalent in their family health history. It’s just finding consistency to build momentum and build successful habits that needs to be remedied.

Just as we’re finding inspiration to get started perhaps the future of social media in the lives of US Hispanics and their health should be a constant source of obtaining information to help themselves learn healthier habits and health education. Our connectivity should become our greatest strength. As much as we value word of mouth and personal recommendations its never been easier with social media to learn about new products and services that could improve our health and get advice in general. Even online where Spanish is just as prevalent as English there should be no language barriers preventing access to improving ourselves and the lives of our family members. With daily information and daily inspiration it would be much easier for many to get started and stay consistent in their pursuit for healthiness. We need to connect and stay connected in order to ensure a brighter and healthier future for our culture especially if one day we become the largest demographic represented in the US.

We at VRTC, Inc. hope this information has inspired you to find your inspiration to get started in learning more about Hispanic Health and Wellness in order to better connect with Hispanic Consumers in the US. Is there anything you would like to add to the conversation? If so, leave a comment and share your experience. If you enjoyed the article, share it! For further insights (now straight to your email through our monthly newsletter), discussion or inquiries for help in sparking your own product conversations our readers are always free to not just explore but fill out our contact form or simply #AskVRTC.

Sources: Google, Mintel, and Nielsen
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