The Health And Wellness Trends Of Multicultural Consumers

Discover The Health And Wellness Trends Of Multicultural Consumers

VRTC’s Wellness Wisdom:

  • Multicultural Consumers are prioritizing not only their health but others’ as well.
  • Thanks to Digital Advancements access to Health information has made self-care and preventative care easier than ever before.
  • Social media is also playing a greater part in making self-care and good health more obtainable for Multicultural Consumers. 

    In the past decade we’ve not only seen incredible leaps in advancements in life-saving research and technology we’ve also seen tremendous growth in both social media and how we connect with each other on a daily basis. What’s more we’ve seen an unbelievable increased and renewed interest in our health. It’s no coincidence that these developments have been happening at the same time. Multicultural Consumers have been at the heart of the rise in digital content creation and consumption and as many of the chief users of these digital platforms and content have come of age and entered the years where they will earn most of their income, experience many important life milestones and develop some of their most meaningful relationships that as our article will reveal: their health becomes more of a reality than they perceived when they were younger.

    The Upbringing Of Today’s Multicultural Consumers Means Sharing The Wealth About Health

    A recent news report indicated that as of today there are already people who were recently born that thanks to advancements in health and wellness information and health technology stand a good chance to reach the ripe old age of 144. Let that statement sink in. Thanks to the access to information on how to promote and maintain good health we are now capable of caring for our bodies that it’s almost possible to live to twice the average life expectancy of the average US citizen. There is also a good chance that one of these recently born people who will be fortunate to live this long is Multicultural and will be brought up in a Multicultural household.

    It’s this upbringing that may have lead to our increased and renewed interest of following and maintaining a healthy lifestyle. As America has shifted and become a much more Multicultural country so has the lifestyles of its citizens. Over the years it has become more and more common for a Multicultural household to house several generations of family in one home. Thus as the younger generations learned more and more thanks to the advancements of technology and connectivity they grew up with that eventually as they came of age they would not only become more aware of their own health but that of their parents, grandparents and so on. With this wealth of knowledge they had or had access to it would only make sense that these Multicultural Consumers (in this case Multicultural Millennials and Gen Z) would share what they’ve learned to improve not only their lives but others too. From time-saving lifehacks to actual wellness tips, it’s never been easier to find information to make living one’s life more comfortable and easy than it is today and thanks to the nature of today’s digital landscape sharing is caring and sharing is always encouraged.

    The Key To Good Health For Multicultural Consumers Is Preventing Bad Health From Happening

    Since access to not only health and wellness advice is so easily and readily available it has made the biggest trend in health and wellness for Multicultural Consumers possible: preventing life-threatening diseases and conditions before they have a chance to strike first. Preventative health care and wellness is in essence what Multicultural Consumers are following almost religiously. Armed with not only the knowledge and advice that health organizations have available, all the diets that have been scrutinized, studied and evaluated and even emerging health trends and advancements that we hear about almost daily but also that of what they’ve experience and seen growing up in their family’s health history it has never been easier to understand and keep ourselves healthy and free of any prevalent debilitating diseases that were once feared such as diabetes and heart disease.

    Today’s Multicultural Consumers are putting into practice health and wellness regimens that work for them customized to their lifestyles. Whether it’s through maintaining good health through diet (as of 2016 there has been a 20% increase by Hispanic Consumers in purchasing fresh and local produce  compared to other demographics), following radical but effective exercise routines (many consumers are flocking to more exercise activities that promote the activity over the workout such as mud races, trail running, hiking, incorporating cycling into the daily commute as it’s easy for people to connect online and share what they do to stay fit) or observing and incorporating the health and wellness practices of cultures half-way across the planet into our own lifestyles (searches related to the Danish practice of “Hygge”, “digital detoxes”, traditional meditation techniques as well as emotional intelligence and wellness each rose by 35% in the last year) it’s never been easier to find an effective and proven method to improve one’s health and prevent the health maladies of their forefathers from happening to them and once again helping those in their immediate circle like their family members improve their health as well.

    It’s not just what information today’s Multicultural Consumers have access to now but whom they have access to as well. Thanks to the strides social media has made it’s never been more easy to be close to industry leaders and figures we admire or look up to. It’s also never been easier for communities to connect and stay connected even if they are on the other side of the world. So not only are Multicultural Consumers capable of looking out for and taking care of themselves now it’s easy for communities to look out for each other and hold each other accountable for their health goals as well as continue encouraging positive health habits. Not just Multicultural Consumers but anyone doesn’t have to be alone in today’s digital landscape, they have all the support they can ask for in “fitspo” or “fitspirational” communities. We may have made so many advancements in health, technology and wellness in the past decade it has only made the opening statement an even more interesting proposition for the future: if all the advancements we’ve obtained in the past decade has left future generations with the potential to live twice our current average lifespans what will the next decade bring to the future of health and wellness in not only Multicultural Consumers but people all over the world?
    We at VRTC, Inc. hope this information has inspired you to connect with not just the community of Multicultural Consumers across the US but to help future generations stay connected by creating messages that help everyone to improve and enrich their lives. Is there anything you would like to add to the conversation? If so, leave a comment and share your experience. If you enjoyed the article, share it! For further insights (now straight to your email through our monthly newsletter), discussion or inquiries for help in sparking your own product conversations our readers are always free to not just explore but fill out our contact form or simply #AskVRTC.

    Sources: Google, Mintel, and Nielsen



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