APPROACH

VRTC SERVICES AND STRATEGIES

Inspired by the creative strategic Design Thinking vision, at VRTC, we put together our entire range of solutions to connect brands with their consumers, audiences, and users.

Brand Construction Model Consumer Analysis Digital Strategy Web Development

Brand
Construction Model

We work closely with our clients to define the strategic approach for their brand
in a changing multicultural environment.

Solutions:

Strategic Planning
Brand Architecture
Brand Positioning
Retail Customer Experience
Brand Identity
Creative Concept
Communicacion Strategy

Methodologies

Deep DIVE

We conduct a thorough investigation of your business category

Brand WORKS

We identify the strategy structure of competitor brands

Brand DNA

We work with you to define the positioning of your brand

Brand Key

Development of brand positioning

Brand Laddering

We define the functional and emotional benefits of your products and services

Brand Difference

Visual manifestation of brand positioning through its graphic identity

Brand Guide (AISAS)

We establish ways to connect with your customers

Brand Story

We write the story your brand will communicate

Brand Retail XP

We define the look and feel of your points of sale

Do you want to learn more about how we work?

Consumer Analysis

At VRTC, our creative and strategic teams challenge the unknown with custom solutions that improve the relationship between brand and consumer.

Buyer Persona

The outline of your target

This outlines the description of the consumer’s demographic and psychographic factors, preferences, interests, consumption habits, objectives, values, challenges, motivations, fears, and frustrations.

Empathy Map

What’s your ideal consumer like?

It’s important to know this in order to understand the user and put ourselves in their shoes, analyzing six key aspects: what the user thinks, feels, hears, does, sees, needs, and is “hurt” by.

Customer Journey

The journey your key target goes on

The customer journey helps us detect critical contact points that allow us to improve the relationship between consumers and brands.

Digital Strategy

We encourage brand engagement through original content related to the target audience's feelings, needs, habits, and desires.

Solutions:

Benchmarking

Social
Listening

Digital
Ecosystem

Social Media
Management

Content
Strategy

Ad Buying
Strategy

Web development

We create web experiences with a human perspective, based on functionality and ease of use.

E-Commerce Strategy

Brand growth opportunities

We take a strategic approach to build e-commerce channels in order to drive growth.

Marketplaces

We increase your online points of sale

We help brands offer their products the right way in the marketplaces.

SEO-Friendly Websites

Websites that appear where they should

We build search engine-friendly sites that address user concerns.

We want to listen and learn more about your brand. Fill out the form, and let's start fresh with your consumers.